In July of 1980 dealers all over the country received a letter from Jack announcing the founding of Tesoro Electronics Inc. The first two paragraphs laid out the direction that Jack wanted the company to go and the ideas that we still live by today:

"It has become apparent to me over the past few years that there is a place for, even a need for, a metal detector manufacturer who is dedicated to the independent dealer market. The products should utilize the best of today's technology to provide maximum sensitivity. They should be rugged, but light enough that anyone can use them. They should do their job without "bells and whistles" that only increase the cost. And finally, the company should remain loyal to their dealers and be responsive to their needs and desires. It is with these principles in mind, that TESORO was founded in May of this year.

Tesoro is the Spanish word for treasure. The Spanish certainly seemed to understand and appreciate tesoro. Never in the history of the New World has there been a treasure hunt like the Spaniards held. It's hard to think of a better name for a company associated with treasure hunting, or a better symbol of our goals than the conquistador. As the Spaniards were yesterday's undisputed masters of treasure hunting, we at TESORO will always endeavor to meet our goal of making TESORO Metal Detectors today's undisputed masters of treasure hunting."